The Greatest Movie Ever Sold
This was a pretty light for books and movies, unless I missed something that I read or saw just from sheer busyness. :)
I'm a big fan of Morgan Spurlock, and avidly watched all season of his eye opening show 30 days. That being said, I didn't particularly enjoy this film, mainly because I didn't really learn anything new. I'm sure there are people out in the world who would be shocked to know that the pop whose brand is so prominently displayed was placed there intentionally to generate advertisement revenue, but are they really this movie's target audience? I don't know.
It was interesting to see which companies signed on, and which wouldn't have anything to do with him though. Very telling. I did laugh at the fact the the main sponsor (POM) actually thought it was going to be a "real" film, as opposed to a documentary about getting sponsors. It was pretty funny. I'm still looking forward to seeing Spurlock's next project and certainly hope for another 30 days type television program.